Jerrilynn B. Thomas's Page

You may or may not know it but December is National Write a Business Plan Month. It’s the perfect time to shine the spotlight on how your company’s products and services can help other companies increase their revenue in 2009. The smartest strategy to get your company in front of a receptive audience is cross marketing.

Cross-marketing at its essence is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing c… Continue

Are you spending hours on social networking sites, sending out monthly newsletters, and cold pitching but coming up short on prospective clients? Then it's time to change the way you market.

Take a look around at your business space. Imagine that it's a popular mall that generates a lot of foot traffic filled with other businesses who offer well defined products and services related to yours but not in competition with your company. Make a list of the businesses you see sharing mall space and c… Continue