How to write great headlines that people will want to read
A great headline will motivate people to keep reading. A boring headline will make them move on. You can dramatically increase your conversion rate by improving your headline.
Great headlines tell people the most important benefit they'll get from reading your message. Look at the headline of this note. It tells you exactly what information you'll get here.
Some great headline starters are "how to", 'what if", "learn the secret", "10 (or any number) tips", "learn to", "do you want to know", "discover", "why you need to", "only a few", "it's been proven that'.
Use a strong headline in all your written marketing materials:
- articles
- blog posts
- direct mail
- web pages
- brochures
- video title page
Janis